Engage the Brain to Trigger the Buy

Engage the Brain to Trigger the Buy
Event on 2017-06-20 11:30:00
With up to 70% of the buyer’s journey done before your business development team even shows up, you have to pitch perfectly at every opportunity to make the next cut. Mix this with the market’s drive toward commoditization, and the move toward consensus decision making, and you have a recipe for losing too many deals that should have been yours. But here’s a little secret...your prospect is not a person, heart, or soul; it’s actually a 3-pound organ called the brain! Yet, as amazing and powerful as the brain is, it’s very primitive and predictable in its decision making. During this dynamic session, you’ll learn how your prospect’s brain scientifically makes a buying decision and how to craft brain friendly messages, making your offer easier to understand, easier to digest, leading to faster and more efficient decisions - in your favor! 95% of presenters pitch in the exact opposite way than our brain’s decision-making process. You will learn the exact way to do it right, giving you a big advantage over your competitors. Bryan will also share how to continually reinforce they Why You and Why Now in a way that triggers the right buying decision...choosing you! Top three outcomes - learn how to: Stand out among seemingly similar companies - because we all know commoditization is not fun...it kills margins! Create and maintain prioritization - because we all know time kills deals! Sell the way buyers buy today - 7 out of 8 of the big sales training programs were developed before the internet, cell phone and personal computer! You can’t use sales training programs developed decades ago and expect to win today. This program covers material relevant to SMPS' Domains of Practice #2, 3, and 4, and is worth 1 CEU. SPEAKER: Bryan Gray - CEO, Revenue Path Group  Bryan has the unique ability to apply the big thinking necessary to help leaders steer their organizations through times of velocity and uncertainty. Having previously led two businesses to the Inc. 500 list of fastest growing companies, Bryan’s group is well positioned to understand fast growth challenges and help companies activate their prospects to make better and faster decisions. RPG integrates the latest applications in brain science with their proprietary persuasion based messaging model and creative solutions to help organizations leverage their Convincing Advantages™ to drive superior results. During Bryan’s session, you will learn how the brain reacts to stimuli. This understanding is critical to understanding how the brain makes buying decisions. You will learn proven tactics, strategies and approaches to high impact, effective sales. Learn to keep the customers you have and attract the ones you want! Walk-ins are welcome; however, a administration fee will apply at the door. Registrations must be received 1 working day prior to the event. Cancellations are fully refundable with 24 hours or greater notice. After registration closes you will be responsible for the full cost of the program, even if you cannot make the event. To cancel your registration and receive a refund, please contact Ruth Hunter-Hill at rhunter-hill@purdy-mcguire.com. Although payments and contributions to SMPS Dallas are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as ordinary and necessary business expenses under other provisions of the IRS.

at Clampitt Paper's Creative Center
9207 Ambassador Row
Dallas, United States

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