Cultural Awareness Training and International Business Marketing

In the term of business, the concept of cultural awareness is regarded as the foundation of communication that involves the ability of standing back from us and becoming aware of business cultural values, beliefs and perceptions. But the question is why do we do things in that way? How do we see the world and why do we react in that particular way?

The fact is global success of any international business establishment requires more than just the ability to offer the right products and services in the right markets, which can be fulfilled with such believes and values. Thus every organisation focuses on cultural awareness training thoroughly. To this it requires the right people with a high level of cultural awareness and intercultural competence to succeed when working across the world. Though, the cultural awareness is no longer considered an optional skill but an important aptitude for all employees working across cultures.

If there is a lack of cultural awareness, whether it is at both professional and social levels, it can lead to major miscommunication. This miscommunication finally becomes the major reason of the rejection done by host-culture colleagues, acquaintances, clients, neighbours as well. Thus the training of cultural awareness is important especially for employees being sent abroad to live and work. It can be consisted of organisations planning to merge with or acquire another company or individuals who work with counterparts and clients around the world.

With the origin of global economy, people have felt the need of the skills to work across cultures, both with colleagues as well as clients, at home and abroad. Cultural differences are here and organisations need their people to fit in with this new global reality. With the help of culture awareness people are able in developing the skills, which make them settle their business in international market. With this they can develop the:

1. Ability to understand different viewpoints.

2. Respect for others.
3. Knowledge of a foreign language.

Whereas the people without cultural awareness skills posed risks to the business including:

1. Shortage of clients.

2. Decrease the reputation.

3. Internal conflict within team.

So here are the points related with cultural awareness training, which can lead an organisation toward effective international business:

1. If you and your organisation is not familiar with the topic of cultural awareness, and you believe a better understanding is necessary, you can hire the professional services of those who can assist you in this regard.

2. The concept of profiling tools is very popular these days and there are options on the market that take a culture specific take on their assessments and the presentation of results. These can utilised to gain a better outlook of team dynamics, personal strengths or weaknesses and even to audit potential new recruits.

3. With this training, employees understand the use of tools, resources, websites, books and whitepapers, so that they can utilize these properly.

In this way culture awareness makes people understand the social environment of a specific country and spread their business effectively.

We are specialist in an international business culture and cross-cultural awareness training. Our aim to deliver instant business to our clients who will get better organizational efficiencies and inter-personal relations.

An Evening With Marty Stuart

An Evening With Marty Stuart
Event on 2017-02-27 20:00:00
With legends like George Jones, Johnny Cash and Merle Haggard all passed on, country music purists often echo the question Jones himself asked: "Who's going to fill their shoes?" The answer, in part, is Marty Stuart. While he's too gracious to admit it himself, the GRAMMY-winning singer, songwriter and musician is living, breathing country-music history. He's played alongside the masters, from Cash to Lester Flatt, who discovered him; been a worldwide ambassador for Nashville, Bakersfield and points in between; and safeguarded country's most valuable traditions and physical artifacts. But most importantly, Stuart continues to record and release keenly relevant music, records that honor country's rich legacy while advancing it into the future. Way Out West (due March 10 on Superlatone Records), his 18th studio album, hits both of those marks. Produced by Mike Campbell (of Tom Petty and the Heartbreakers), the album is a cinematic tour-de-force, an exhilarating musical journey through the California desert that solidifies Stuart as a truly visionary artist. Opening with a Native American prayer, a nod to Stuart's affinity for the indigenous people, particularly the Lakota, Way Out West transports the listener to the lonely but magical American West. It is, in its own way, musical peyote. Growing up in Philadelphia, Mississippi, Stuart was taken by the mystique of the Golden State: the culture, the movies and especially the music. As such, the album could only be recorded there, and Stuart, with his longtime backing band the Fabulous Superlatives — made up of guitarist Kenny Vaughan, drummer Harry Stinson and new member, bassist Chris Scruggs — recorded half of the album at Capitol Records and the rest at Campbell's M.C. Studio, a gritty space with a vibe all its own. The result: a 15-song collection of newly written originals, instrumentals and rare covers like the Benny Goodman-penned "Air Mail Special," and "Lost on the Desert," once recorded by Cash. Ahead of the album's release, the GRAMMY Museum welcomes Marty Stuart to the Clive Davis Theater for an intimate discussion on his forthcoming California-inspired album and special performance, hosted by Scott Goldman, Vice President of the GRAMMY Foundation and MusiCares.

at The GRAMMY Museum
800 West Olympic Boulevard
Los Angeles, United States

The Drifters

The Drifters
Event on 2017-02-24 20:00:00
Join us in welcoming legendary Rock & Roll Hall of Famers, The Drifters, as they perform their signature classic hits spanning over 50 years of entertainment. Transport to the era of American Bandstand with hits like “Up on the Roof,” “Under the Boardwalk,” “This Magic Moment,” “There Goes My Baby,” “Dance with Me,” “Spanish Harlem” and “Stand by Me.” Come experience these legends in this special one-night performance you won’t want to miss! Friday, February 24, 2017 at 8:00 pm at the Lewis Family Playhouse, 12505 Cultural Center Drive, Rancho Cucamonga, CA 91739.

at Lewis Family Playhouse
12505 Cultural Center Drive
Rancho Cucamonga, United States